With the gradual strengthening of regulatory pressure, fierce competition in the market, the development of electronic cigarette companies began to face more “quality” requirements. Electronic atomization market is bidding farewell to the barbaric growth, and gradually formed a “new” pattern, entered a new stage.
At the same time, the new era of consumer positioning for electronic nebulizer products has been different from the past, more people as a new type of FMCG. Electronic nebulizer can be long-term, high-frequency consumption, with FMCG attributes, but unlike other FMCG is that electronic nebulizer also has the identity of electronic products.
As a new type of FMCG, electronic nebulizer products have entered the market, highlighting the unique concept of life. Frost & Sullivan (Frost & Sullivan) released the “2020 China electronic atomization equipment taste research report”, the factors affecting consumers to buy electronic atomization equipment, brand awareness, the use of taste, overall workmanship and quality ranked in the top three, brand awareness accounted for 80%, the use of taste accounted for 74%. In fact, both the use of taste, overall workmanship and quality are the main means and core factors in the formation of brand awareness.
In the technology related to electronic cigarette products, the electronic atomizer core is the most critical. At present, the market is dominated by ceramic cores and cotton cores. The ceramic core has a slight advantage in taste enhancement and safety, while the cotton core has a high degree of restoration of the oil and a lower cost.The person in charge of the products of WGA reveals that: excellent process technology is more likely to form a highly viscous consumer group in the market, helping to enhance the brand influence of the brand owner.
WGA adhere to the use of high-grade core, continuous innovation to adapt to different consumer groups in the market, enrich the product matrix, the launch of the atomizer rod series products – GUIDO series, ARDOR series, to meet the consumer horizontal and vertical deepening of the market demand. In addition to shaping the brand’s ability to further enhance the core competitiveness of the important means to channel accessibility, service experience to increase the market share of the product, and even feed the formation of brand influence, shaping and enhancement.
